Hey Friends,
Hope you had a great week. ChatGPT and Google BLEW EVERYONE’S MIND THIS WEEK. The pace at which AI is evolving is incredible, and image generation just took a huge leap forward.
Again, my goal is to help separate the signal from the noise and make sure you can take some of these developments and incorporate them into your business.
THE BIGGEST AI NEWS THIS WEEK
ChatGPT’s New Image Generation Is Actually Insane
OpenAI just rolled out 4.0 image generation, and it’s incredibly impressive.
This isn’t just another filter or incremental update—this is like giving everyone access to a top-tier graphic designer in their pocket. You can now take existing photos and transform them into different styles, add/remove elements, and make precise edits through simple text prompts. No more fighting with control nets and weird UI. The product just works.
The business angle? Your marketing team can now create killer thumbnails, social posts, and design mockups without waiting for a designer. Your conversion rates on visual content might 2x just from this upgrade alone.
Reve Image 1.0 was also released this week—another image generation tool that impressed me. Be sure to check it out: https://preview.reve.art/
Checkmate, Grok. You were the king last week, but things change fast.
Google Quietly Released the Smartest AI Model Yet
While everyone was making Studio Ghibli memes with ChatGPT, Google dropped Gemini 2.5—legitimately the most intelligent model on every benchmark.
It’s FREE, handles 750,000 words of content at once, and is lightning fast. Oh, and did I mention FREE?
Business move: At AI studio.google.com, you can paste in entire books, transcripts, or reports and get instant analysis that would take a human analyst days. One entrepreneur I know dumped his company’s 200-page operating manual in there and got a perfect step-by-step breakdown in under 2 minutes.
Microsoft’s Researcher & Analyst Tool
Microsoft added Chain of Thought reasoning to its 365 Copilot, turning it into a legit data analyst. It can:
- Analyze messy datasets
- Run Python code to generate insights
- Connect dots across your files
- Blend in web research when needed
The rich get richer, but if you’re using Microsoft’s suite, this is basically giving you a free data science team.
MIKE'S TIME TO NERD OUT
I saw a great post this week on X that I loved.
A business owner made an extra $50K annually from a simple Zapier automation that texts every missed caller instantly.
The zap is dead simple:
- Missed call triggers a notification
- Logs in Google Sheets
- Sends an SMS:
“Hey, this is Spencer. Sorry I missed your call. How can I help? Here’s a sign-up link if you’re ready now: [link]”
The results? 10 new subscription customers per month, $4,200 in monthly revenue—all from calls they DIDN’T answer. And since it’s recurring revenue, that simple zap is worth $300K in business value. Absolutely ridiculous ROI.
It’s the little things that often go forgotten that make a huge difference.
NERD OUT PART 2: THE AI SEARCH REVOLUTION
Last week, I talked about SEO dying. I want to expand on that because I’m testing some new approaches myself. The big question: How do we optimize for visibility within AI?
Your future customers aren’t typing "best meal prep services" into Google anymore. They’re asking ChatGPT, "What meal prep delivery is best for busy parents?" And AI doesn’t rank 10 results—it gives ONE answer. Either you’re it, or you don’t exist.
This isn’t about keyword stuffing or backlinks. It’s about teaching AI who you are:
- Entity SEO > Keyword SEO – Make sure your product and what it does are clearly linked everywhere.
Example: “HighPoint Roofing is a storm damage specialist for residential homes in Dallas.”
That needs to appear consistently across your site, docs, social media, forums—everywhere.
- Feed the beast – LLMs train on Product Hunt, GitHub, Twitter, LinkedIn, Reddit, Quora—not just your website. If you’re not showing up in these places, you’re invisible to AI.
- Be the answer, not the traffic – You don’t need 10K pageviews. You need ONE mention in a ChatGPT response to win a deal. It’s not just about ranking #1 on Google anymore; it’s about being the default AI response.
This is why I’ve been stressing clarity over cleverness.
Your homepage headline shouldn’t be:
"Unleashing Digital Potential"
It should be:
"Email marketing automation for ecommerce brands."
LLMs don’t get cute. They get direct.
That's all I got for you. Go win the week!
Mike
